Seventy Eight Percent

    

OUR STORY
From sketching and meetings at home to an airy studio in Hong Kong with loving customers all over the world. The making of Seventy Eight Percent.
THE 78% MANIFESTO
Deliberately creating imperfect products might sound strange, but to Elad Klein, the author of our manifesto, it made perfect sense. This is how we got our namesake.
DESIGN PHILOSOPHY
Our products' DNA is made up of three essential elements. Find out how these key ingredients determine everything we do.
RAW MATERIALS
The choice of raw materials affects the longevity of every product you own, and the way it ages. Read about the unique materials we chose for you.
IN THE PRESS
We knew we must be doing something right when leading design and style magazines started calling. See what they had to say about our products.
THE BLOG
Art, design, style, music, cinema, food and whatnot — all things beautiful, strange, refined, meaningful or admirably silly. Come backstage and explore the things that inspire us, and make us think, create or simply smile.
IN THE PRESS
We knew we must be doing something right when leading design and style magazines started calling. See what they had to say about our products.
OUR STORY
From sketching and meetings at home to an airy studio in Hong Kong with loving customers all over the world. The making of Seventy Eight Percent.
THE 78% MANIFESTO
Deliberately creating imperfect products might sound strange, but to Elad Klein, the author of our manifesto, it made perfect sense. This is how we got our namesake.
DESIGN PHILOSOPHY
Our products' DNA is made up of three essential elements. Find out how these key ingredients determine everything we do.
RAW MATERIALS
The choice of raw materials affects the longevity of every product you own, and the way it ages. Read about the unique materials we chose for you.
IN THE PRESS
We knew we must be doing something right when leading design and style magazines started calling. See what they had to say about our products.
THE BLOG
Art, design, style, music, cinema, food and whatnot — all things beautiful, strange, refined, meaningful or admirably silly. Come backstage and explore the things that inspire us, and make us think, create or simply smile.
IN THE PRESS
We knew we must be doing something right when leading design and style magazines started calling. See what they had to say about our products.

Seventy Eight Percent is a way of life, an attitude. It is about embracing the beauty and merits of imperfection, both spontaneous and calculated.

We dedicate ourselves to creating outstanding products that combine function and beauty. Our bags and accessories are made from the best leather and canvas we could find. They are unique and beautifully imperfect, like all things created by hand.

We create for people who see beyond logos, brands or fashion trends and look for more than just a product. For those who are confident and curious enough to carry and experience something different.

 

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© 2013 Seventy Eight Percent | Oceanic Industrial Centre, Unit 2013, 2 Lee Lok Street, Ap Lei Chau, Hong Kong