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Why are we using it?

It is a heritage fabric that is both original and fiercely durable. Its unique color fades with time, and only gets better with age. It is a stunning classic.


is a durable cotton cloth, comprised of a blue warp and a white weft woven into a twill (diagonal) structure. The word denim comes from the name of a sturdy fabric called Serge, first made in Nimes, France. Originally called Serge de Nimes, the name was eventually shortened to denim. And, although we now associate denim with jeans, it was historically worn by factory workers and laborers starting in the late 18th century because of its ability to sustain heavy wear.



is revered throughout the world for its character, strength, and unique heritage.

While many denim manufactures turned to new weaving technologies during the 1950s, Japanese artisans chose to refine the original Shuttle-Loom technique. This technique uses a spindle-shaped device called Shuttle, which carries a continuous weft across the weave of the loom. These shuttle-looms, still used in Japan, produce superior denim that is tight, narrowly woven and has a distinctive grain.



is believed to be the best possible method for coloring yarn. First, the threads are twisted into a rope. The rope is then quickly dipped into and out of indigo baths, creating alternating dipping and oxidizing periods. The more frequently the process is repeated, the more saturated the indigo shade becomes.


also known as dry or unwashed, does not undergo any of the typical softening, washing or distressing processes. Instead, the denim is purposefully left untreated, retaining the cloth's natural stiffness and deep indigo color. As raw denim ages, it shows its creases and fade marks, resulting in a fabric that is both beautiful and personal.


These are leafs of the Indigofera Tinctoria plant, which is used to produce the indigo dye.

Indigo dye bath, in which the yarn undergoes a repeated sequence of dipping and oxidisation. The more dips, the stronger the colour of the indigo.

The shuttles are usually made from splinter-free hardwood. They are polished to a very smooth finish to reduce friction when traveling across the weave.


In order to solve colour migration issues associated with Indigo, we use other dyes for our raw Japanese denim. This practically eliminates colour migration from our denim bags to cloths, while maintaining its ageing and fading qualities.