I just got the bag today and I'm totally in love with it. It's sturdy, looks and feels luxurious. The size is perfect and quite roomy inside. I would be the envy of my friends!
The craftsmanship, look, feel and function of the bag is simply great and I'm very satisfied. The only thing that doesn't work as well as it should, is the laptop sleeve. Even an iPad 3 doesn't fit in there with the button shut, so whatever I put in will get easily tangled with the flap. A small problem, though. Loving the bag.
It is a gift for a young adult's internship and university education. He said it was formal enough for office and casual enough for college. It was also large and could hold several books.
So many objects these days are either bland and mass-produced for a vast global audience or, they’re over-designed and over-specialized to the point of not being practical outside their narrowly defined use.
That’s why what Seventy Eight Percent are doing is such a pleasure to see - their passion for what they do manifests itself in every facet of the unique objects they create, but at the same time, there is a restraint at work which gives room for the objects to adapt to their owner’s diverse lifestyles.
I’ve used Gustav for over a year now and I’m most happy with the way that the bag adapts to everything I drag it into - from excursions with a toddler to business trips, it just blends in. The mark of a genuinely sophisticated design!
This company should put some used bags on their website: they become even more beautiful after heavy-duty use...everyday my Gustav joins me, stacked with books and fruits. The bag stays firm, no sloppy business. And excellent design and very practical pockets: not too many, not too few.
Once you make the very wise choice of owning a Seventy Eight Percent bag, there's no denying the addiction. I now find myself creating an extensive wish list of other 78% products to collect and/or to give as gifts.
The Gustav far exceeded my expectations. It is even more well-crafted and intelligently designed than I imagined it would be: The craftsmanship is impeccable; the design exquisitely stylish; the functionality so, so smart; easy to access while riding; just the right size. It receives so many compliments, and the personalized customer service doesn't get any better.
– Brooklyn, NY
What can I say about this bag that hasn't been said already? Everything you have read on the website is true: quality materials and construction and thought-out details such where pockets are placed.
I've received many compliments on Gustav during my travels, from San Francisco to Tokyo to Istanbul and everywhere in between. And although the creator of the bag would probably like to sell a whole lot more, it's still unique-looking because I haven't come across any others on the street!
My one suggestion for improvement is to add some leather patches in the corners at the bottom, similar to what is on the new Eli bag-- not covering the entire bottom, as this would make the bag a lot heavier, but to help avoid some of the wear on the corners that inevitably show up after many miles on the road.
I look forward to traveling with Gustav and taking him with me to work for years to come!
I saw this bag and just had to have it! It seemed the perfect size to use as a carryon for my essentials. Just slip it over your shoulder and go. Plenty of organizational space in a beautifully crafted, smartly designed waterproof bag.
On my very first outing with it, my husband spotted it and basically made it is own. Gustav had been kidknapped!!
(and has been seen on many occasions but never returned to his rightful owner!)
Anyhow, I'm just thrilled that my husband now has a bag which he is truly happy with. This bag has been used so much and pretty much thrown around and it still looks great!
Thanks Shai and please consider doing this bag in red again.
This bag is amazing. It wears well overtime and despite me putting it through hell it only show very little wear at the corner, which I was able to get patched up.
My only problem with it is that if I just sling it over my shoulder it slips a lot but that's not how it was intended to be use so thats not a legit problem.
Also, I love all the little compartments inside not that i was able to use them all but i am not a organized person...
We are inseparable, Gustav and me.
Gustav filled the space of what was 'just a bag' in my life before so stylishly, gracefully, competently and decidedly that I never want to miss Gustav ever again!
Everything that matters and is important to my work fits into Gustav's simply beautifully crafted inside and out ... and when the two of us strut the streets it is Gustav who stops the traffic.
I love my Gustav.
I was window shopping when I chanced upon the Gustav. Although I was initially concerned about how the straps were uniquely arranged around the bag, I was so smitten by the bag's Olive colour that I decided to take my chances.
By the second time I carried the bag, I was convinced not only of its quality craftsmanship, but also of its unique design features.
My persistent issue with messenger bags has always been how they lose their shape and also crumple at all the wrong places when carried.
But I faced no such problems with the Gustav. I like how the bag still retains its shape & form regardless of what's in it. The thick shoulder strap also makes carrying the bag - either shoulder-slung or cross-slung - comfortable.
I can go on endless about what else I like. However, I think that me ordering a second Gustav says more. This time I got a Gustav in Sand and it's gorgeous.
Moreover, I'm privileged to have had Mr Shai Levy attend to my order with his advice & patience.
Well done, 78%. I eagerly look forward to your new collection.
... great design and I love the idea of a very traditional material (canvas) used with a novel design and unusual colours (red, where were you when I needed you) On the slight downside, mine - like many messenger bags - lumps into an unsexy bundle when not filled with stiff documents. And after a few days walking around steamy Istanbul, where Gustaf dubbed as a camera bag, the yellow showed faded pale areas. I guess I'll call them patina.
I saw a guy on the Manhattan subway carrying the Gustav bag. I followed him and asked where he got it. I couldn't think I could have one.
I am very pleased with my bag. It fits perfectly well. It has many compartments and it makes it beautiful and practical to use. Comfortable to carry and a proud to carry.
I love it and since I got it, I tossed my Coach and Burberry purses. My laptop and iphone fit well and I can't come up with enough superlatives to talk about it.
It’s no secret, I am a huge Seventy Eight Percent fan, so when the opportunity to put one through its paces came up, I jumped on it, fast. Having appreciated the bags from afar, I needed to get my hands on one and see if the look was paired with intuitive design that could stand the test of time.
Removing the Japanese cotton canvas and Italian leather bag from its natural colored cotton slip the care in construction is immediately obvious. If I’ve never lusted after what most people would consider a “luxury” item before, why the change of heart? Was it the form? Simple in design, rich in well thought out details. This could easily explain it. Was it the material? Long have I searched for this quality of waxed-cotton canvas, one that combines a tight weave without looking like burlap; a canvas that is strong yet comfortable. Waxed, yet not waxy looking. A fabric that inspires confidence in its longevity without seeming heavy-handed, the veritable Goldilocks of materials. Not too stiff, not too thin – just right.
This bag is cut from that very cloth.
Taking a closer look, I searched for visible sewing defects, misplaced stitches and uneven hems. To my surprise, I found nothing. I passed over it once more, this time looking for minor flaws only someone in the industry would discover or notice, inside back-tacks, stitch evenness, finishing. Still nothing. Row upon row of quality stitches only a life of sewing can reproduce. Unwavering. Unyielding. Could it be sewn perfection?
There are simply no signs of human error. My Gustav is perfect in this regard. This product benchmarks quality in manufacturing. The Wabi-sabi enthusiast will be stumped, as even the leather is consistent, unmarred, exact. This begs the question: Without the hallmarks of human interaction, can an item thus be “too well” made? Sewn too consistently? Are the slight idiosyncrasies of manufacturing what breathes life into our carry? I struggle to understand but venture beyond, I have work to do. All this pondering while carrying will result in me walking out into traffic too deep in thought to see the taxicab bearing down on me.
Carrying the Gustav is the only way to reveal its weaknesses – a task I am happy to report was mine. I planned on using it the way the designer intended, adhering to compartmentalization, putting pens into their respective pockets and the like. I cleaned up my carry, my stalwart 1989 Timbuk2 emptied and stored in the bag room. I forged ahead into this “organization” concept I have heard so much about. And yes, I have a bag room.
Visually, the design is understated. My version is chocolate canvas with similarly dyed brown leather. All of the colors and materials are equally unpretentious and classy.
A zippered pocket lays flush to your body while wearing it, keeping flat items secure. This is a great place to store a passport, small folded papers or mail. On the outside, under the bag’s main flap, are two open pockets. One will hold a pen or two; the other around 9″ wide contains a pair of small pockets for organizing phone, keys, or wallet. In rainy Seattle, the material held out all torrents with ease. In a city where so many people are carrying PVC and rubber bags to keep the rain out, a natural waterproof material is a welcome sight.
The main compartment features a standard document pocket secured with a snap. This one will hold a 13″ MacBook Pro without a case famously, but is better suited to house documents, magazines, an iPad or the like. The pocket is not quite tall enough to snap closed when carrying some items, but I enjoyed the snap detail since the ability to cordon off the empty pocket when not in use was welcome.
Opposite the computer pocket are two 3D pockets – these pockets are edged with leather giving each one enough structure to make pushing in bulky items like a computer cord a one-handed operation. Lastly, there is a zippered mesh pocket in the flap that stores items you would like to have handy while wearing the bag.
A great bag slips into the gaps in your life that you may not know are there. They work tirelessly, your valuables entrusted to their construction, day in and day out. They ask nothing of you, they simply provide, and that is why we buy them. Every bag we buy is supposed to solve a problem; the designer reaches into your life this way, eliminating searching for the lost item in the abyss you carry your personal items in. Organization needs to be smart. Millions of pockets make things worse, each one filled with trash, receipts and business cards. Cumulatively useless, an excess of pockets stains functionality. Everything remains lost, as nothing can be found.
A perceptive designer thinks not only of what to add to a project to complete a concept, but what to remove. Seventy Eight Percent clearly spent time sorting this out with the Gustav. Everything in this bag is thoughtfully present, or not. Every detail is considered. While it is touted as a leisure bag, I feel it is perfectly at home in a business meeting or professional environment. The user looking to simplify their carry and upgrade to top quality natural materials, cut and sewn fastidiously by caring and able hands, will find a solution here.
Read the full review here - http://www.carryology.com/2013/07/29/road-test-78-gustav/